Fashion chain White Stuff has seen a 17.9% increase in sales for the five weeks to January 3rd, driven by sales of loungewear and homeware, which rose 126% and 122% respectively.

White Stuff CEO, Jeremy Seigal, said: “We’re very pleased with our performance over Christmas, especially given the competitive market place and the continuing influence of Black Friday on customer behaviour. Our customers responded very positively to our strong multichannel proposition, improved gifting product offer and new shops.

We sold full price product well through December, and then saw an excellent reaction to our first week of sale, which resulted in a strong gross margin performance.

We will continue to develop our brand, product, customer experience and service proposition to support our future growth in the UK and overseas”.