It has been reported that Yum brands such as KFC and Taco Bell’s sales have fallen in China as it failed to pick itself back up from the food safety scandals with a loss of $86 million (£57 million) in the three months to December, when it made a $321 million profit the year before.
Chinese consumers have been wary to return to the brand as they have faced a number of scandals in the past with stories such as rat meat being passed off as lamb.
Greg Creed, the chief executive at Yum said: "he is confident their China business will recover this year."
"Overall results in 2014 were disappointing as the Chinese supplier incident in July offset our strong first half of the year," he said in a statement.
"Our top priority is to recover sales in China and capture the significant profit leverage we have in this business. While the sales recovery in China continues to be slower than expected, we anticipate a strong second half of 2015 as the turnaround gains momentum, led by menu innovation across the year."
Despite the drop in sales, Yum plan to open a further 700 stores in China where it already has over 6,700 restaurants.
