German e-tailer Zalando has launched a new returns service for customers in the UK so they can send back their order using the My Returns 'on demand’ 60-minute courier collection service the same day, or the next day in a selected one-hour time slot.

The service will be trialled in London until October 18th; during this time customers will be able to use the service free of charge.

The online fashion retailer has also widened their fashion assortment, focusing on a local approach. 

Vice-president of womenswear at Zalando, Dalbir Bains said, “In addition to our wide range of UK brands that are in high demand internationally, we included local champions such as Whistles, Miss Selfridge, Dorothy Perkins, Wallis, and many more just recently.

“We always strive for improving the shopping experience and creating the most relevant offer for our customers. Also, for the coming months we will further focus on building-up the brand assortment for our UK customers.”

Other new advantages include a customer care chat function, parcel delivery within two to four days among the UK, alternate of three to six days it was previously, and acceptance of ApplePay.

“We identified that 5 out of 10 customer satisfaction drivers are related to convenience. Our main goal is to create a best in class shopping experience when it comes to convenience. With our current improvements in terms of payment, delivery, customer service, returns and assortment we have made an important step in this direction.” Dalbir Bains added.